Happy middle of the second week of January everybody.  Hope everybody had a great holiday. This may start out sounding like a belated happy new year  wish but it is not.  Don’t get me wrong I have nothing against new years.  What I do have a problem with is the new years resolution.  This thing that so many people feel obligated to make after tipping a few tall boys on Dec 31, but have no troubling discarding before February 1st.  No guilt, no shame.  I give up, pass the pie please.  I am not sure how I got headed down this path but it leads me to what I really want to talk about. Weight loss marketing in January.

Being in the business of fat loss, this could be a very lucrative time for me.  I know with a little marketing, I could sell dozens of 8 and 12 week “quick and easy” fat loss programs.  I could even put a 100% money back guarantee on it to sweeten the deal.  How could people resist!  ” I can be in shape by spring and if not I get my money back?  How can I lose?  Where do I sign?”

The thing is some people would lose weight.  Some would not.  The only thing I can can guarantee is I would not be giving any money back.  Not because I am a shady SOB but because any short term weight loss program with a 100% money back guarantee has one requirement.  The program must be followed exactly as laid out for as long as specified.  Miss one meal, one workout, eat 2 green beans more than specified, “Sorry  you did not follow the program, thats why you did not lose weight, not my fault”.

The same goes for weight loss supplements.  Many have money back guarantees  but in the fine print you will see that a specific diet and training program must be followed. If not, too bad, your fault not mine. Next please.

This may seem like a very glum message for the beginning of a new year but it is not meant to be.  Here is the brighter side.  You don’t need New Years resolutions to set you on track.  You don’t need quick and easy diet and training programs or magic weight loss supplements.  Everything you need to lose fat, gain muscle, or improve your performance is already in you.  That “secret” ingredient is desire for change.  I am not just talking about wanting to make a change. I am talking about a deep burning desire to change your current physical situation. If you simply would like to make a change, the first slip up or tough situation will surely derail your efforts and put your right back on the path you have already been on for so long.  If you truly desire change, little slip ups and roadblocks still happen, but they become obstacles to overcome, not excuses to fail.

I would like to end with this one simple thought.  Anybody that has ever attempted  a goal or tried to conquered a demon has slipped and fallen.  Success belongs to the ones who keep getting up.

P.S.

Happy New Year Everyone

Kevin

kevin@kevinweiss.com

Now that we have looked at all the various indexes that are suppose to help us chose the proper foods for fat loss, it is time to get down to the real issue. How can you make intelligent decisions  when it comes to planning meals? Does every food you choose have to have a Glycemic index of less than 50, a Glycemic load of less than 10 and, and a satiety index of more than 100?  Good luck with that!  As I said before, the various indexs are not in agreement on what foods are best and what are worst. Personally I have no desire to  look up every food I choose before I eat it to see where it ranks either. There is an easier way.  All we have to do is apply some common sense and everything else seems to fall into place.

Essentially what was trying to be achieved by all of these indexes was 3 things:

1. control insulin secretion and stabilize blood sugar levels.
2. control calories
3. control hunger

These are 3 important things in my opinion if dropping bodyfat is your goal.  All 3 of these factors go hand in hand as well. Keeping your blood sugar stable throughout the day will control your hunger so you eat less calories overall. If you eat fewer calories than your body burns you will be in a deficit and will lose fat. Sounds pretty simple, and it actually is.  You just have to chose foods (or eliminate foods) based on one single question.

• How processed is this food?

Processing food essentially prechews, predigests, and preserves it.  Processing also removes water from a food and replaces it with fat, usually a saturated or trans fat so it will keep on the shelf longer.  Processing usually strips most if not all of the fiber out of the food, and adds salt and other “spices” (MSG is classified as a spice).  All of these things make the food taste better.  Unfortunately all of the processes cause a food have a greater impact on insulin secretion, allow us to eat more before we realize we are full, and cause use to be hungry again soon after eating.

Lets use the simple potato as an example of how processing affects a food and how that affects you.  A baked russet potato has next to no processing. It has been washed (it better be anyway) poked a few times and baked.  A 7.5oz potato has 168 calories, 0.2 g of fat and 4 g of fiber. If we go to the extreme end of processing,  potato chips,  a 7.5 oz serving has 1123 calories, 67.5 g of fat and 7.5 g of fiber.  Nearly all of the additional calories in the chips are from fat. That is because the water in the potato that has zero calories has been replaced with fat that contains 9 calories per gram.  This is a very extreme example, but lets compare baked french fries that you buy and prepare at home.  They are just cut up potato that is frozen right?  What’s the difference between that and a whole potato?  Well all you have to do is flip them both over and read the ingredients.  I had a hard time finding the ingredients label on the potato but I am going to go out on a limb and say it contains “potato”.   The bagged frozen potato contained  not less than 10 ingredients, Potatoes, Sunflower Oil, Batter (Wheat Flour, Modified Starch (Maize, Tapioca), Rice Flour, Salt, Corn Starch, Natural Colours (Turmeric Extract, Paprika Extract))  A 7.5 oz serving of these potatoes was 365 calories. More than double what an actual potato is.  This of course does not include any oil you use in the cooking process and anything you add afterwards.  Also of note, if you cooked and broke one of these fries open, it was obvious that the rough, starchy, consistency of a potato was not there. It was more like it had been mashed to almost a liquid and then pressed into its current shape. Your body has to do very little to break these “potatoes” down, they almost melt in your mouth. Like they had already been pre chewed. This makes it very easy for you to eat a tremendous amount of calories in no time. A high intake of easily digested food spikes your blood glucose and causes a insulin spike to deal with the sugar in the blood steam. Once the insulin has dealt with the glucose you become hungry again.  The less food you eat and the longer it takes to digest the more stable your blood sugar remains and the lower the insulin response.

There are many other factors I consider when I design a fat loss diet for a client, like individual lifestyle factors, macronutrient breakdown, and portion size, but people can make tremendous progress just by eliminating processed foods as much from their diets as possible.  We need to worry about the elephant in the living room crapping on the floor instead of the dust on the blinds. Try this the next time you go grocery shopping. Try to buy as many things as possible with no label.  The things you do buy with labels, try the limit the ingredient list to 3 or less.  You might be surprised how different you cart looks going through the checkout. In a short time you might be surprised how you look to.

kevin@kevinweiss.com

Behavior modification