I came across this article from Dr Doug Cook Rd commenting on a popular “fat loss/cleanse system. I found it interesting, maybe you will to.
Isagenix is not new but it seems to have taken on new life. I have been approach by representatives of Isagenix on several occasions to be a distributor – that’s right, it’s a multi-level marketing scheme. While some product lines like Avon are a little more straight forward, Isagenix is a line of nutritional products making unsubstantiated claims and promises.
Keeping with the fad of detoxing, these products claim to help rid the body of excess ‘toxins’, which they say, are the reason why so many people struggle with weight. One of their main arguments is that people are unable to digest and use the food they eat making them malnourished at a cellular level. When people are starved of nutrients and when they are loaded with toxins, their bodies can not use stored fat for fuel and so it just accumulates and people gain weight, according to pitch I’ve been presented with.
Upon closer examination of their weight loss plan, you replace two meals with Isalean shakes (about 250 calories each), and eat a ’sensible’ dinner – this would provide about 1000 to 1200 calories per day! You don’t need to be an expert in nutrition to know that this will result in weight loss, and the weight loss is not due to the herbal supplements etc that they claim help to ‘flush’ the body of toxins or the cayenne pepper/green tea ‘accelerator’ used to ‘boost’ metabolism.
When pressed for supporting research to substantiate these claims, I’ve always been given the run around. This system does nothing more than line the pockets of the distributors while leaving the buyer with products that just don’t measure up! What’s amazing to me is how people take the sales pitch of the distributors, who tend not to know the first thing about nutrition or human physiology, as proof positive. Reiterating the information that comes with the product does not make someone knowledgeable! Please save your money for real wholesome foods, a good multivitamin and of course vitamin D to start!
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