Happy middle of the second week of January everybody.  Hope everybody had a great holiday. This may start out sounding like a belated happy new year  wish but it is not.  Don’t get me wrong I have nothing against new years.  What I do have a problem with is the new years resolution.  This thing that so many people feel obligated to make after tipping a few tall boys on Dec 31, but have no troubling discarding before February 1st.  No guilt, no shame.  I give up, pass the pie please.  I am not sure how I got headed down this path but it leads me to what I really want to talk about. Weight loss marketing in January.

Being in the business of fat loss, this could be a very lucrative time for me.  I know with a little marketing, I could sell dozens of 8 and 12 week “quick and easy” fat loss programs.  I could even put a 100% money back guarantee on it to sweeten the deal.  How could people resist!  ” I can be in shape by spring and if not I get my money back?  How can I lose?  Where do I sign?”

The thing is some people would lose weight.  Some would not.  The only thing I can can guarantee is I would not be giving any money back.  Not because I am a shady SOB but because any short term weight loss program with a 100% money back guarantee has one requirement.  The program must be followed exactly as laid out for as long as specified.  Miss one meal, one workout, eat 2 green beans more than specified, “Sorry  you did not follow the program, thats why you did not lose weight, not my fault”.

The same goes for weight loss supplements.  Many have money back guarantees  but in the fine print you will see that a specific diet and training program must be followed. If not, too bad, your fault not mine. Next please.

This may seem like a very glum message for the beginning of a new year but it is not meant to be.  Here is the brighter side.  You don’t need New Years resolutions to set you on track.  You don’t need quick and easy diet and training programs or magic weight loss supplements.  Everything you need to lose fat, gain muscle, or improve your performance is already in you.  That “secret” ingredient is desire for change.  I am not just talking about wanting to make a change. I am talking about a deep burning desire to change your current physical situation. If you simply would like to make a change, the first slip up or tough situation will surely derail your efforts and put your right back on the path you have already been on for so long.  If you truly desire change, little slip ups and roadblocks still happen, but they become obstacles to overcome, not excuses to fail.

I would like to end with this one simple thought.  Anybody that has ever attempted  a goal or tried to conquered a demon has slipped and fallen.  Success belongs to the ones who keep getting up.

P.S.

Happy New Year Everyone

Kevin

kevin@kevinweiss.com

Tags: abs, fat burning, Fat Loss, fitness, how to lose fat, how to lose weight, kelowna personal trainer, stick to a diet

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